Wednesday, August 8, 2007

Animal Copyright, Bestiary and Advertisements

Animals and nature are being used frequently by SMEs to large conglomerates in their commercial campaigns, instead of compensate them like any other celebrities, these companies blissfully ignores natures simple principal - one must give back what one takes to preserve and sustain the world which we live. In Monterey, Calif. thousand remarkable people gather in every year to exchange something of incalculable value, their ideas and what happen there has never been shared. But Technology, Entertainment, Design (TED) annual conference now brings together the world's most fascinating thinkers and doers, who are challenged to give the talk of their lives. Canadian filmmaker and photographer, Gregory Colbert who came up with Animal Copyright idea along with his profound patience and an unswerving commitment to the expressive and artistic nature of animals. He has captured amazing interactions between humans and animals.
In 2006 TED conference, Gregory Colbert, talks about the creation of his exhibit "Ashes and Snow" Colbert's work, which he calls "a 21st-century bestiary," captures the poetic beauty in our relationship to the animal kingdom. Colbert presented an 8-minute film (embedded below) of his epic episode of his relationship with animals. He then announces his new initiative, the Animal Copyright Foundation, which aims to collect royalties from companies using images of nature in their ad campaigns. According to Colbert, “Animal Copyright Foundation is a non-profit entity that exists to server and preserve species and habitats around the world; Starting January 1st 2007 the foundation will collect 1% of all media buyers including print, broadcast and Internet that uses animals” Collected payments will go to the Animal Copyright Foundation and funds will be distributed each year to different conservation projects around the world. If this idea thrives, in three years it will become the largest environment fund in the world without relying on any fund raising.
His exhibition, Ashes and Snow, which attempts to inspire emotional understanding of the nature and our stand within it, will travel all parts of the world in next ten years.
His breathtaking images were taken in Egypt, India, Burma, Tonga, Antarctica and also in Sri Lanka. None of his images are computer generated or digitally enhanced or digitally collared.

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